Talley Creative has worked with Ulla Johnson since 2020 on her premium made in the USA denim collection.
Ulla Johnson is a unique fashion brand founded in New York in 1998. Focusing on artisan crafted designs, print and pattern Ulla Johnson has been a leader in luxury product for decades. Ulla asked us to come in and build a premium denim business for her already flourishing ready to wear business. With Ulla we created an entirely new denim collection focusing on Made in USA artisan hand crafted product. We created a new elevated branding identity, selected new premium fabrics and created an amazing range of washes. The product launched to great success and sell through as well as a great runway presence.
We continue to design innovative product for Ulla each season.
Ulla Johnson denim is retailed at Ullajohnson.com, Net-a-porter, Shopbop, Fwrd.con, Matches, Norstroms, Neiman Marcus, Saks & Bergdorf Goodman.
Trends & forecasting
Merchandising & product assortment
All design, technical design, wash development
Design of 4 collections per year
Average retail $390 - $560
Mill, Laundry & Factory relationships
Production approvals & final QC