Talley Creative analyzed the current Ref Jeans business and implemented an aggressive growth plan
We were tasked with analyzing the existing Ref Jeans business and implementing a growth strategy. This process included a 6 week analysis followed by an extensive implementation plan.
Reformation ultimately hired us to consult on all aspect of the Ref Jean business from updated sourcing, to rebranding, product assortment and fit.
Trends & forecasting
Merchandising & product assortment
Staffing evaluation and hiring
DTC strategy
Overseeing design direction,
technical design, wash development
50 drops per year
Sustainability focused Mill, Laundry & Factory relationships
Production approvals & final QC
Website redesign
Industry leading Sustainability driven campaign