We built & launched Re/Done | Originals. The made from scratch component of Re/Done’s iconic vintage remake brand. We were able to represent more than 50% of its overall business at year one.
We were hired by Sean Barron & Jamie Mazur to create the Re/Done | Originals brand. A made from scratch collection to broaden the brand from remake vintage only. Within the first year Re/done | Originals was responsible for more than 50% of the overall business.
We were able to have great success with multiple categories such as denim, twill, cord and dyed product as well as widely recognized collaborations with such celebrities as Cindy Crawford and many more.
Trends & forecasting
Merchandising & product assortment
Market positioning & pricing strategy
Staffing evaluation and hiring
DTC strategy
Sustainability Solutions & Optimization
Creative Direction
Denim Trend Forecasting
Color & Wash Palette Creation
Identity Systems: Logo & Trim Design
Illustration & Line Art
Technical Packs & BOM Creation
Fittings, Size & Grading Specs
Fabric Selection & Testing Protocols
Lab Dips & Color Approvals
Logo & Trim Development
Prototype Evaluations
Team Mentoring & Building
Domestic & International Sourcing Base
Assessment of Mills, Laundries & Factories
Introductions to Mills, Laundries & Factories
Sustainable Sourcing Options
Production Approvals
Final Quality Control
E-commerce Optimization
Industry Leading Sustainability Driven Campaigns
Look Book & Digital Campaign Collaborations
Showroom Introductions