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We were allowed to review the archive and created the Re-Edition denim collection.
We designed most product drawing on Helmut Lang’s extensive archive.
We were tasked with creating the denim for the Travis Scott x Helmut Lang Collection.
We had the for fortune of designing for Helmut Lang twice over the last decade. First in 2011 under the direction of Micheal and Nicole Colovos and again with Kateyone Adeli in 2016. Both chapters were under the direction of Andrew Rosen and we had the honor of working on such amazing projects as Travis Scott x Helmut Lang as well as Helmut Lang’s Re-Edition collection as well as all men’s and women’s denim product.
For the brand we handled all denim sourcing, fabric selection, fit development and wash direction. As well as updated branding, sales strategy and denim brand direction.
Other notable collaborations were Men’s designers Alexandre Plokhov, Mark Howard Thomas, Women’s designer Selina Elkuch & brand director Isabella Burley.
Trends & Forecasting
Merchandising & Product Assortment
Market Positioning & Pricing Strategy
Sustainability Solutions & Optimization
Design Direction
Denim Trend Forecasting
Color & Wash Palette Creation
Identity Systems: Logo & Trim Design
Illustration & Line Art
Technical Packs & BOM Creation
Fittings, Size & Grading Specs
Fabric Selection & Testing Protocols
Lab Dips & Color Approvals
Logo & Trim Development
Prototype Evaluations
Domestic & International Sourcing Base
Assessment of Mills, Laundries & Factories
Introductions to Mills, Laundries & Factories
Sustainable Sourcing Options
Production Approvals
Final Quality Control