We launched Everlane’s $68 sustainable denim collection, culminating in a million dollar day
We joined Everlane to launched there fully sustainable $68 jean made at the cleanest factory in the world. We were responsible for the design and development of all women’s and men’s product including a 1 million dollar day in denim sales.
Trends & forecasting
Merchandising & product assortment
Staffing evaluation and hiring
DTC strategy
Overseeing design direction,
technical design, wash development
4 collections per year
Sustainability focused Mill, Laundry & Factory relationships
Fitting, wear tests & Production approvals